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Master Degree Program (MDP)

The MDP Animation is a new program, that is proposed by the Graphics & Visual Communication department of University of West Attica. Today, the new technologies development has leaded us in the 4th industrial revolution, influencing significally the way of living, communicating, socializing and learning. Today, the digital technologies offer significant possibilities, so mapping of new forms of cinematic narration and expression is essential and also the definition of the possibilities and of the necessities as well, that are created in the era of digital media.

Τhere is a clear necessity to demark parameters and quality characteristics in the field of audiovisual products production and subsequently in animation and its various applications creation. The necessity of MDP establishment is situated in the field of a great contradiction that prevails in the sectors of audiovisual literacy and production in Greece.

From one hand there is observed a rapid animation development and also the contantly rising trent of its embedment in the audiovisual productions, such as in cinema, in ads, in TV productions and also, in interactive and web applications. Specifically, with the help of new, the animation production cost has been decreased significantly, while the means has become –for the same reason- very popular to the wider audience and to the creators. Thus, the animation applications have been spread in all the fields of Visual Communication. From the other hand, there is not the relevant institutional support in the level of typical learning, in contradiction with the will of the State for the connection of education with the production.
So, this MDP is the unique master degree program in Greece in the field of animation, in counterpoint with the rapid rise of interest and production in the field (with motion typography and gamification applications).

Specifically, it offers the essential theoretical and practical training to the Visual Communication tools through the moving picture. It investigates the visual communication development through the animation gamification applications (3D mapping projection, augmenting reality etc). Also, it maps the new forms of cinema narration and expression.
Furthermore, in a wider level, this MDP defines the possibilities and the necessities that are created in the era of digital media and the 4th industrial revolution and also defines the parameters and the quality characteristics of animation production.

Scientific, epistemological and social reasons of this Master Degree Program (MDP) establishment

The proposed program is a scientific and social necessity, so it responds to the new challenges that the digital dimension of the 21st century sets upon the Audiovisual creation, in the Gamification applications and as well in Education and Learning through the Information and Communication Technologies (ICT). In this way, the development of complex skills that the modern society demands, is reassured. Furthermore, tie MDP aims to the development and promotion of the research and innovation, preparing the candidates firstly to contribute to the production of scientific knowledge in the relevant fields and secondly, to secure the interdependence and feedback research and educational action.

 

 

In this frame, this MDP aims to:

 

  • the cultivation of the necessary knowledge and competences, that will qualify the student to chase career in the job market, where specific knowledge of animation film creation, of applications and Gamification applications in the modern digital era, is needed
  • the preparation of specific scientific personnel, that will boost the research in the scientific field of the modern and demanding technological animation applications in the current digital era
  • the achievement of a high-level technological specialization in the constantly broadened field of Audiovisual Arts that will create a strong basis at the development of the essential skills of critic and researching thought, which means the connection of theory and research with their practical implementation

Specifically, this Master Degree Program (MDP) aims to cover the needs, which are related with:

 

  • Deepening in the field of animation and the subsequent possibilities of interaction that are offered with the new digital media development
  • definition of animation art and the thematic fields that are included in the 4th industrial revolution
  • practical and theoretical training in the field of animation and that of the digital cinematic media
  • mapping of the interaction possibilities that are given through animation and the digital creative tools in the 4th Industrial Revolution
  • theoretical and practical training concerning the Visual Communication through the moving image
  • use of emerging technologies for the creation of Visual Communication modern tools, implementing good practices of active learning in the frame of team work and writing the master thesis